The Bundesliga giants have playfully entered the eternal football versus soccer debate by parking a beer truck outside the venue for the tournament
Dortmund's marketing campaign targets American audience at growing 7v7 eventBeer truck becomes instant social media sensation among tournament attendeesGerman club continues European football's lighthearted ribbing of American terminologyAFPWHAT HAPPENED
Borussia Dortmund strategically positioned a branded beer truck outside the arena hosting the TST 7v7 tournament set to begin on June 4. The truck, featuring the club's logo and colors, displayed the tongue-in-cheek slogan "Enough beer to convince you it's called football" in large lettering, immediately drawing attention from arriving fans and participants.
READ MORE:
The club shared images of the promotional vehicle on their official social media accounts.
AdvertisementWHAT BORUSSIA DORTMUND POSTEDTHE BIGGER PICTURE
The TST 7v7 tournament has rapidly emerged as a high-profile event attracting considerable attention from traditional football organizations looking to engage with younger audiences and alternative football formats. Founded by social media influencers, the tournament bridges traditional football with modern entertainment culture. The 2025 edition features several European clubs including Borussia Dortmund, Cagliari Calcio, Villarreal, West Ham United, Bournemouth, Plymouth Argyle and more participating.
WHAT’S NEXT?
The TST 7v7 tournament commenced on June 4, with Borussia Dortmund kicking off their opening match against Freedom United SC – a 3-2 loss for BVB. The tournament wraps on June 9.
